“I’ve set up my Facebook business page … then what?”
It’s time for your business to get into social media. You’ve taken the plunge and hit the ‘Create a page’ link on Facebook…
After selecting a name and category for your Facebook business page, the page is created.
“That wasn’t that hard at all…”, you breathe a sigh of relief and start uploading your logo as the profile picture…
You are right: creating a Facebook page is easy. In fact, nearly anyone can do it. That’s the easy part. What happens before and after creating a page is, however, what makes the biggest difference in the success of your brand new business page.
There are approximately over 4-5 million Facebook business pages and more is created every day. The astonishing fact is, however, that 95% of Facebook business pages have less than 20 fans! So clearly just creating a page and waiting for the fans to show up will not work.
You need a strategy – Social Media Marketing Strategy.
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