How to avoid getting your Facebook Business Page hacked?
What would it mean to your business if one day a hacker took over your Facebook business page and you no longer had access to it? And what if Facebook tells you that there is nothing they can do to help you out either?
Let me tell you a true story about “Tim” …
“Tim” is a computer savvy small business owner. He has set up a Facebook page for his business, had a graphic designer to design some nice graphics for his page, took Facebook training courses and invested money in running promotions and Facebook ads to build this Facebook tribe. He worked hard to grow his tribe and managed to build a nicely growing community of followers on his Facebook page.
All was looking great… until one day….
“Tim” logs into his personal Facebook account one morning and realises that he no longer has admin access his Facebook business page… “Tim” can see that his page is still up. It’s just that HE CAN’T ACCESS IT…!? What is going on…?
What happened to “Tim” is a heart-breaking story of another hard-working small business owner, who has put a lot of his time, effort, money and heart into Facebook marketing, only to have a hacker hack into his personal Facebook account one day and remove his Admin access to his own page.
What happened next is that the hacker asked “Tim” to pay money to have his access to his Facebook business page restored. But can you trust a hacker…?
And if you were thinking that “Surely you can just report this with Facebook and have your admin access restored…”, this is not the case! It is somewhat easy to restore access to a hacked personal Facebook account, but much more difficult, if not impossible, to get your stolen Facebook business page back.Read More
When answering a small business owner’s quick question about what social media is all about, I came up with this explanation: “An average traditional website is like sitting and waiting for someone to find your shop, while social media is like attending a networking party where you can find those people you want to connect with.”
(Please don’t get me wrong: I’m not saying here that there is something wrong with having a website or that you shouldn’t have one, because I strongly suggest you do! Relying on 3rd party platforms only in your online business is very risky!)
The critical part here is: Whatever web presence you choose to have, it’s only doing marketing for you, if it gets found first! Right?Read More
It’s time for your business to get into social media. You’ve taken the plunge and hit the ‘Create a page’ link on Facebook…
After selecting a name and category for your Facebook business page, the page is created.
“That wasn’t that hard at all…”, you breathe a sigh of relief and start uploading your logo as the profile picture…
You are right: creating a Facebook page is easy. In fact, nearly anyone can do it. That’s the easy part. What happens before and after creating a page is, however, what makes the biggest difference in the success of your brand new business page.
There are approximately over 4-5 million Facebook business pages and more is created every day. The astonishing fact is, however, that 95% of Facebook business pages have less than 20 fans! So clearly just creating a page and waiting for the fans to show up will not work.
You need a strategy – Social Media Marketing Strategy.Read More
Did you know that nearly all consumers (97%) now use online media when researching products or services?
What this means to your business is that every day there are many of Your potential customers online searching for those products and services you provide. If your business does not have an integrated web presence that is optimised for search engines, the chances you are missing out on 97% of your potential customers, because they will not find you – they will find your competitors instead!
Is just having a web site the only kind of ‘online marketing’ you do?
Only 4% of people who find your web site are ready to buy your product or service immediately. On average a further 40% of the prospects would end up becoming customers over time if you captured leads and kept in touch with these potential customers regularly. If your web site does not capture leads and have a follow-up system, it is likely you are missing out on a lot more sales every day!Read More
We hear the term ‘social media’ often, but what exactly does it mean and what makes it different from traditional media?
Think of regular media like newspapers, television and radio as a one-way street where you can receive information from these sources, but your ability to give feedback or interact with them is very limited.
Social media, on the other hand, is a two-way street where you can comment on and rate what you read or watch, start conversations and publish your own content.
What are social media sites?
Using the same metaphor, social media sites are web sites that don’t just give you information (one-way street), but also allow you to interact (two-way street) with the content provided on the web site.Read More